Free Search Engine Optimization Tips

Keywords contained in your URL (Uniform Resource Locater) is also another item that carries a lot of weight with the Search Engines. On our sliding scale of +3 to -3, keywords in the URL come in at a strong +3. So that means if you can happen to get a domain name with your searched keywords, the better your ranking with the search engines and getting your web site optimized. Take for instance this domain name: http://www.freesearchengineoptimizationtips.com - it has all of the main keyword terms that will help whenever someone searches for any of the following keywords: search - engine - optimization - tips - free and that is not counting the keyword phrases that may be searched for as well.

Another factor of getting your keywords into your URL is by naming your sub files or pages with important keywords that you are trying to optimize for in the content for that particular page. For instance: http://www.freesearchengineoptimizationtips.com/urlkeywords.html where “urlkeywords” is the keyword phrase that you are attempting to rank well for. Now also keep in mind that you need to have the keywords in other parts of the document or just relying on them in your URL will not be effective. Having a URL that includes the keyword alone doesn’t help, but it helps when other sites link to you and lot of people link to others by their URL, thus the anchor text will use the keyword, and in the end that would help.

There are also some rumors that by having your keywords in your URL can also potentially help in your click through rate. My guess would be that the reason for that is that it makes the site look more relevant to your particular keyword search term.

Overall, just having a keyword rich domain name is not going to catapult you to the top ten, but in the big picture, it will help in branding your image and when combined with other SEO techniques, it does matter.